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accessible, actionable AI learning membership

Ethical AI Foundations

The hands-on membership for thoughtful people to get
capable and confident with AI while staying true to your values
so you can build a better future for everyone who counts on you.

  • Responsible & hype-free
  • Designed for any budget or schedule
  • Earn your shareable certification
  • No tech background needed
A smiling woman sitting with a laptop, using AI with confidence. Photo Credit: Andrea Piacquadio

“I want to get good at AI…
without becoming
someone I don’t want to be.”

Hey 👋, it’s Rob from Innovating with AI.

Whether I’m with my family, my friends or the students in our flagship AI programs, there’s a new question that’s on everybody’s mind.

It’s not about the next magic prompt, the next version of ChatGPT or the next big IPO. It’s something new, different and deeper — the type of question that I haven’t seen about other tech advancements, even after 20+ years in the industry.

See if you recognize this:

Russ 10:24 AM
Have you run into pushback based on what seems to be a growing anti-AI sentiment in popular culture? People with strong reservations… job-loss fears, environmental concerns… even calling for outright bans.
Paul 11:07 AM
We’re getting strong pushback. “It rots my brain, killing jobs, destroying the planet.” My Gen Z recent-grad son and his friends view it apocalyptically. It’s a thing — just hard to know how big a thing.
Cindy 2:43 PM
I created two businesses this year that got hurt by small-business AI automations. I’m super excited AI can help people this way, but… it’s a little disconcerting. Am I building something that just makes me part of the problem?

Notice what’s happening here: These are smart, compassionate, forward-thinking people — not AI boosters or anti-tech luddites. They see AI’s potential, and they’re searching for a way to navigate the uncharted ethical waters of this new era.

Over in the AI hype crowd, no one cares — they’re too busy selling “one magic prompt to make 6-figures” and bragging about their follower counts. The luddites fail at the other extreme — adopting an “AI hater” identity and forfeiting their chance to influence the future.

This new question is unique to those of us who are both thoughtful about the world and curious about new technology. The people who want to use tech to make things better — not to enrich ourselves at the expense of others.

People like us are wrestling with a new problem:

How do I get good at AI… without leaving my standards and values behind?

I’ll give you an example from my own life (and my most important job — being the best dad and husband I can).

I was sitting on the couch with my son (12 years old) and showing him how AI image generation works. We thought up some funny stories and made a few wacky images to go along with them, using AI. We laughed, we learned, we had fun. Later, I showed my wife.

Her response, only half joking: “How much water did that cost?” 😧

My heart sank.

I do not want to be the kind of person who’s callous or careless or wasteful — and the resource usage of data centers is a real worry. At the same time, I do want to teach my son to be tech-savvy and prep him for the AI era. I think that’s my responsibility as a dad.

And I know for a fact that it’s not all (or even mostly) bad: AI is being used for genuine, win-win improvements in business, medicine, education and beyond.

The New York Times June 22, 2026
Doctors Thought It Was Asthma. A.I. Flagged a Serious Heart Problem.
“Artificial intelligence most likely saved Louie Quiros’s life.”
The World Bank January 9, 2025
Transforming learning in Nigeria, one prompt at a time
“The learning improvements were striking … equivalent to nearly two years of typical learning in just six weeks.”

At the same time, the questions I hear from my loved ones, my students and my employees — all of whom are in that thoughtful, curious camp — demand concrete and compassionate answers.

Questions like:

Am I putting my hard work and reputation into the right thing?

Can I embrace the good parts of AI without accidentally aligning myself with people who are ruthless, heartless and (correctly) reviled?

And if I do want to learn AI, how can I do it in a way that doesn’t leave me overwhelmed with 1,001 tools and a million articles I don’t have time to read?

With all the negativity spiraling around AI, you’d have to be a little crazy not to worry. The problems are no joke: AI being used to wage war. Data centers bursting at the seams. Thousands laid off as “lower-value” humans. College kids wracked with anxiety about the future.

And that question — am I part of the problem? — gets louder and louder.

Nobody in the tech-hustle influencer world has an answer. After decades of endorsing crypto scams, privacy invasion and addictive design, why would they even try?

It’s daunting, but I refuse to simply opt out and yield the future to people who’ve proven they don’t deserve our trust. Instead, I want to be active and knowledgeable so I can play a role in the decisions that shape our future — and I want the curious, responsible and ethical people to be there with me, too.

So my team and I decided to create the place we kept wishing existed.

A place where a thoughtful person can get good at AI without checking their conscience at the door.

Before we get into the details, I want to show you what life looks like once that gut-wrenching question — “am I part of the problem?” — finally has an answer.

Fast-forward 6 months.

Now you’re sitting with your son, daughter, niece or nephew — just like I was — dreaming up something silly with the help of AI, making images and laughing. Only this time, when the tough questions come up, you have real and satisfying answers.

You know the honest tradeoffs. You know which tools are lighter on resources and when the differences matter. And more than that, you’re not just teaching a kid to use AI — you’re teaching them to use it wisely. You’ve become exactly the kind of grown-up the AI era needs.

Now you’re out to dinner with friends.

Someone brings up AI — the layoffs, the data centers, the latest scary headline — and you don’t tense up or quietly change the subject. You can speak to the hard parts with a clear, fair head. You’re not a cheerleader, and you’re not a cynic. You’re the person who’s actually thought this through. And you’ve become the person your friends and family seek out for honest, balanced advice.

It’s a regular Tuesday at work.

A flashy new AI tool is all over the internet and everyone’s panicking about falling behind. You glance at it, and within 30 seconds you can tell whether it matters to you — and then you get on with your day. The information firehose can’t drown you anymore.

You’re getting real work done — a long report, a complex project, a messy bit of planning — in a fraction of the time it used to take. And feeling genuinely good about it. No gimmick. No guilt. You know precisely where your boundaries are, and you’re nowhere near them.

And the best part of all: that voice asking “am I part of the problem?” is finally gone. Not because you ignored it — because you finally answered it. You’re using powerful technology in a way you can stand behind, completely. You’re not part of the problem. You’re one of the thoughtful, careful people making sure it goes right — for yourself, for your community, and for everyone who looks to you to show them the way.

This is what the AI era can look like for anyone curious and conscientious enough to do it right. The only thing you’re missing is a trustworthy place to learn.

Introducing our
accessible, actionable
AI education membership

Ethical AI
Foundations

The hands-on membership for thoughtful, curious people
to get capable and confident with AI while staying true to your values
so you can build a better future for everyone who counts on you.

The responsible, empowering foundation for life in the AI era

For three years, my team and I have worked alongside more than 2,000 students in our flagship AI programs and 175,000 readers of our AI newsletter. We’ve immersed ourselves in their questions, their wins and their challenges — the overwhelm, the never-enough-time, the hard questions about jobs and ethics, the exhaustion with the hype and the doom. The same worries, again and again, from thoughtful people in every walk of life.

So we built something new to answer those challenges. Ethical AI Foundations is a fresh path to getting good at AI and staying true to yourself, shaped by everything those thousands of people taught us. It’s a learning membership built for every schedule and budget — with live workshops, always-available recordings, and hands-on activities you can apply immediately in real life.

Every moment is designed around an educational and ethical framework we built from the ground up — drawn from years of teaching our students, and from everything we hear at our own dinner tables, from the family and friends we love who are wrestling with all of this too. It’s exactly what AI learning today is missing.

We call this new approach our C.A.R.E. promise — Current, Actionable, Responsible and Empowering — and we use it to shape everything we do.

The Ethical AI Foundations membership
  • Twice-monthly live trainings
  • A hands-on activity every time
  • Ask-us-anything live Q&A
  • Every session recorded
  • “State of AI” briefings
  • Instructor-reviewed certification

Every lesson is built on our C.A.R.E. promise

Capable and conscientious, every single lesson. C.A.R.E. is how we drive the hype, doom, and noise away.

Current

We drink from the firehose so you don’t have to, then teach the handful of things that actually matter — current, clear, in plain English.

Actionable

Every lesson hands you a practical activity you can use that same day — a real project, not abstract theory you’ll never apply. Doing, not watching.

Responsible

Safety and ethics are the foundation of every session, never an afterthought: what’s safe to share, when to trust AI, when to double-check.

Empowering

You leave thinking “I’ve got this” — capable, not intimidated. No tech background needed: if you can use a browser, you’re ready.

Here’s everything you get in your
Ethical AI Foundations membership

Not a course you cram once and forget — a standing membership that keeps you capable, current, and grounded month after month.

Two live trainings every month

Twice a month, join a practical, workshop-style session taught live in plain English — beginner-friendly, no jargon, no prerequisites. Sessions span a wide range of topics and are always new and immediately actionable, each one built on our C.A.R.E. promise. And every live training ends with its own live Q&A, so you can ask in the moment.

A hands-on activity with every session

Your time is precious — so we don’t bore you with long-winded theory that you’ll never be able to apply to real life. Every training hands you a practical activity that turns into a real project you can implement immediately, to make things better for yourself and the people around you. Confidence comes from doing, not watching.

Ask us anything, live — like office hours, supercharged

Every month, join a rapid-fire, ask-us-anything webinar with your coaches. Post your questions ahead of time, upvote the ones you most want answered, and basically “download our brains” — about a tool, a tricky situation, or whether you’re “doing this right.” No question is too basic, and no one will ever talk down to you or spray acronyms to sound impressive.

Every session recorded — a library that keeps growing

Can’t make it live? Every session is recorded and added to your library, so you never miss out. From the day you join, your collection grows for as long as you’re a member — watch live or catch up anytime.

Long-form “State of AI” briefings

AI changes at light speed, and keeping up alone is exhausting. So we do the reading for you and send a long-form, plain-English briefing — written like a thoughtful investor letter — on what actually changed and what it means. No firehose, no hot takes: just the most important signals extracted from non-stop news cycles of noise.

A community of thoughtful, like-minded people

You’re not the only one in the thoughtful middle — too grounded for the hype, too curious for the blanket rejection. Discussion threads on every lesson and live chat in each webinar mean you’re always learning alongside people who get it. If the people around you tense up or roll their eyes at AI, this is the room where you can finally exhale — and trade ideas, wins, and honest questions with people wrestling with the very same things you are.

The Ethical AI Foundations Certification

Complete any six lessons — doable in about 60 days — and earn a certificate that proves real, applied AI literacy. Post it to LinkedIn, add it to your résumé, then keep it current by continuing to learn, just like professional continuing education.

Seats to share with the people you care about

AI is a life skill you’ll want to share. Family and Team plans give the people around you their own logins, progress, and certificates, so you can guide your kids, loved ones, or team to success in the AI era.

Meet your coaches

Learn from people on a mission to make AI work for everyone

Plus — an ever-growing cast of IWAI teammates and guest instructors.

Portrait of Rob Howard, Founder of Innovating with AI
Rob Howard
LinkedIn ↗

Rob is a 20-year tech-industry veteran, software developer, and entrepreneur who started coding at age 12. He founded a million-user cloud-storage startup (acquired in 2009) and is CEO of HDC, a development firm whose software has powered more than 100,000 websites — including work for Harvard, MIT, The World Bank, Marriott, Intel, Facebook, and The Oscars. His work has appeared in Wired, Forbes, Fortune, and TechCrunch.

Rob Howard with his familyBut Rob’s real mission is teaching. After a successful tech career, he found that helping tens of thousands of people gain comfort and confidence with technology was even more fulfilling than the work that came before it. He built Innovating with AI on a simple belief: that everyone — not just engineers and executives — deserves to thrive as AI reshapes work and life.

Portrait of Nyasha Green, Technical Curriculum Developer at Innovating with AI
Nyasha Green
LinkedIn ↗

Nyasha is an educator and software developer on a mission to make AI and technology accessible for everyone — no gatekeeping, no jargon, no overwhelm. As a LinkedIn Learning instructor, she has created multiple courses and taught more than 50,000 students, and she shares practical, jargon-free guidance through her YouTube channel and “The Hopeful Workspace” podcast. Her creativity and insights have been featured in Time Magazine and The Guardian.

Nyasha Green with her familyNyasha believes tech education shouldn’t be reserved for computer-science graduates or gatekeepers — every person should have the tools to understand and use technology for their own goals. That mission is the very heart of Ethical AI Foundations.

“A lot of soul behind the program … real people behind the screen”

Rob’s in the community every day … actively answering questions, celebrating people’s wins, cheering people on … that’s the kind of attention that I think gets lost in a lot of programs.

Nick C. IWAI student since 2025

Current skills. Honest guidance. Real-world wins.

Here’s a sample of the live trainings ahead. No filler, no useless theory — every session is built on all four parts of our C.A.R.E. promise, and every one ends with a hands-on activity you complete at your own pace.

Fri, July 10 at 1 PM ET
AI & the Future of Work: Thinking Clearly, Not Fearfully

A balanced, clear-eyed look at what’s actually changing in the job market — no doom, no hype.

Activity — The Demand Matrix: Map your own skills and goals against Rob’s custom Demand Matrix to see where AI threatens demand — and where it lets good people do more great work.
Thu, July 23 at 1 PM ET
AI for Good: Helping Your Community & Causes

Put these skills to work for the people, groups, and missions you care about.

Activity — The Helping Hand: Pick a real cause or group and build one time-saving asset for them — a flyer, an event plan, or a draft — done by the end of the session.
Upcoming Session
What’s Safe to Share? Privacy, Your Data & AI

Know exactly what to put into an AI tool — and what to keep out.

Activity: Audit a real document against a “green light / red light” sharing checklist, so you’re confident before you ever hit paste.
Upcoming Session
The Cost of a Prompt: AI & the Environment

A look at the real numbers behind AI’s environmental footprint — and the choices you can make to accomplish the same goal with less burn.

Activity — Audit how you currently use AI, then swap in lighter, lower-resource models and habits that cut the waste without giving up the results you need.
Upcoming Session
Learn Anything Faster with an AI Tutor

Turn AI into a patient, personal tutor for any subject or skill you want to master.

Activity: Build a personalized study plan for something you’ve always wanted to learn — and take your first lesson on the spot.
Upcoming Session
Make It Visual: Using AI Creative Tools Responsibly

Create what you couldn’t otherwise afford — without replacing real artists or losing your voice.

Activity: Generate a set of images for a real project, running each through a quick “who does this affect?” fairness checklist.
Upcoming Session
Writing With AI Without Losing Your Voice

Draft faster and sharper, while keeping it unmistakably yours.

Activity: Co-write something you actually need, then run a “does this still sound like me?” pass to keep it authentic.
Upcoming Session
Plan It with AI: Trips, Events & Everyday Logistics

Let AI handle the messy, multi-step planning.

Activity: Hand AI a real upcoming trip or event and walk out with a complete, editable plan.
Upcoming Session
AI & Kids: Healthy, Safe Use at Every Age

Practical, grounded guidance for families and classrooms.

Activity: Build a simple, age-appropriate “AI house rules” agreement you can put to use at home this week.
Upcoming Session
AI for Job Seekers: Résumés, Interviews & Standing Out Honestly

Put your best, real self forward in a tough market — without faking anything.

Activity: Upgrade your actual résumé and rehearse real interview answers with an AI coach — sharpened, never inflated.
Upcoming Session
Build & Publish Your Own One-Page Website

Go from idea to a real, live web page — for a community event, a small business, or a passion project. No code, no jargon.

Activity: Design and publish a genuine one-page site you actually need — live on the web by the end of the session, with a link you can share.
Upcoming Session
Tame the Paperwork: AI for Life’s Boring Admin

Turn dreaded forms, bills, and comparisons into a ten-minute task.

Activity: Tackle one real piece of admin you’ve been avoiding — start to finish, off your plate.

New sessions added every month, always recorded — your library grows the whole time you’re a member.

Live sessions generally take place on Thursdays at 1 p.m. ET, with occasional changes to other days of the week. Sessions will always be during business hours (9 a.m. to 5 p.m.) in the Eastern time zone, and each one runs about an hour.

Session topics and dates are subject to change — we’re always improving.

“A positive voice for responsible AI adoption … with that dash of humor and fun”

Run by folks who really have high quality standards … it goes beyond just running some learning programs to wanting to affect positive change in our world … and has a really incredible point of view around that.

Michelle P. IWAI student since 2025
Certificate of Achievement
Ethical AI Foundations
Certification
Awarded for demonstrated, responsible AI literacy
Innovating with AI

You could be certified by

Aug 27 2026

Earn the Ethical AI Foundations Certification

Earning your certification means more than watching along. For each of any six lessons, you’ll complete the session and submit the hands-on activity for real instructor review — getting personal feedback that confirms you’re truly on the right path, not just going through the motions.

Finish all six — doable in about 60 days — and you’ll earn the Ethical AI Foundations Certification: proof that you’ve built real, applied AI literacy. Then keep it current by continuing to learn, just like professional continuing education. It’s something that says you’re not just dabbling — you’re staying sharp as the world changes.

Post it straight to your LinkedIn profile, share it with a link, or download it to add to your résumé or portfolio.

“The modern evolution of what school can be … practical use of AI to make life better for people”

This is a real incubator of growth and talent within the AI space … this is not something that is gimmicky or something that is trendy. This feels foundational, logical and practical.

Elliott M. IWAI student since 2025

How your membership works, day by day

A month in the life of an Ethical AI Foundations member. Short on time, skeptical of the hype — and learning more than ever.

Week 1

Your first live training

You log in a little nervous and find a plain-English workshop — no jargon, no acronyms. Forty-five minutes later you’ve got one concrete skill and a surprising thought: that was actually for me.

Week 1

You put it to work

The session comes with a hands-on activity, so that same afternoon you put it to work on something real — and walk away with hours back and a small “I can’t believe that just worked” grin. A real win, your very first week.

Week 2

Ask-us-anything

A question’s been nagging you — is it safe to paste this file into one of these tools? You drop it in the monthly AMA, upvote a few others, and walk away having “downloaded the coaches’ brains” on the stuff that actually worries you.

Week 3

A busy day, but you never miss a thing

The second training lands on a day when life gets in the way, so you catch the recording the next morning with your coffee. Your library’s growing, and you never have to choose between the program and real life.

Week 4

The State of AI briefing

A scary headline about a new AI tool blows up online. Instead of spiraling, you open the month’s briefing — a calm, plain-English read — and in five minutes you know exactly whether it matters to you. It doesn’t.

All month

The transformation

Between sessions you trade wins and questions in the lesson threads. And when someone gets anxious about AI over dinner, you answer with a calm, fair head — the person who’s actually thought it through. That nagging “am I part of the problem?” voice is quieter than it’s been in months.

“That can-do attitude flows through the whole organization … optimistic about building something that helps better the world”

Rob is accessible, the leadership is accessible to the students … it’s a very organized program. It’s a human-first program.

Pete F. IWAI student since 2025

Why is learning AI so much harder than it needs to be?

You’ve probably tried a few of these already — and left more overwhelmed than when you started. Here’s how our C.A.R.E. promise changes everything.

Free YouTube tutorials

A few gems, buried in junk and noise

The quality is all over the map — sometimes you strike gold in 60 seconds, sometimes you sit through an hour and the point never arrives. Much of it is out of date, almost none is real step-by-step training, and it’s all buried under ads and upsells. There are gems in there, but you’re digging through a cacophony of junk to find them.

Do they C.A.R.E.?
  • Current
  • Actionable
  • Responsible
  • Empowering
The Ethical AI Foundations Way A clear, curated path through the noise — fresh, step-by-step sessions, and not an ad or upsell in sight.
Giant course libraries

A sea of content, mostly filler

You’re dropped into a sea of mediocre content, lured by one or two big names that paper over the fact that most of it is slop — with no real way to sort the good from the bad. And when everything’s somehow always 90% off, that permanent fire-sale is a red flag all its own.

Do they C.A.R.E.?
  • Current
  • Actionable
  • Responsible
  • Empowering
The Ethical AI Foundations Way No catalog to wade through — a focused, hand-picked curriculum where every session earns its place. No filler, no fire-sales.
First-party AI training

A chef who’ll never critique the meal

OpenAI, Anthropic and the rest make genuinely good free trainings — worth trying. But they exist to get you using more, so it would never serve them to be straight about the tradeoffs and risks. However much lip service they pay to safety, you can’t expect an honest take from the company selling the chatbot.

Do they C.A.R.E.?
  • Current
  • Actionable
  • Responsible
  • Empowering
The Ethical AI Foundations Way We don’t sell the tools, so we can tell you the truth — the real tradeoffs, the risks, and what’s actually worth your time.
AI influencer subscriptions

All followers, no expertise

Funny how many of these folks were Bitcoin influencers right before they were AI influencers. Now they run Substacks and Beehiivs to sell subscriptions and ads — but scratch the surface and “a lot of followers” is their whole résumé. All hype, no substance, and the moment you peek inside their so-called academies, you’re plainly dealing with an amateur.

Do they C.A.R.E.?
  • Current
  • Actionable
  • Responsible
  • Empowering
The Ethical AI Foundations Way Taught by people with decades of real tech experience — honest, hype-free, and built on substance, not a follower count.

“Real and down-to-earth … I couldn’t relate to the billionaire up on stage trying to sell me something”

What drove me to his program is that he’s gonna teach us … how to use the different AI tools … how to do it ourselves … without trying to upsell us.

Dan M. IWAI student since 2024

Sharper at work. Calmer at home.
Current wherever life takes you.

When you learn AI the honest, responsible way, it touches every part of your life, and benefits the people who count on you.

At work

Save real hours, walk into meetings prepared, and let go of the quiet worry that you’re falling behind.

At home

Take the friction out of everyday life — the planning, the admin, the chaos — and get more time back for the people you love.

In your community

Help the organizations, groups and clubs you care about do more with the time, hands, and budget they have.

For students and recent grads

Graduate with the skills employers are actually asking for — and the confidence to show what you can do.

For hobbyists

Finally make the things you’ve always wanted to make, with a patient guide that never sighs at a beginner question.

For indie creators

Create more, ship sooner, and go toe-to-toe with teams ten times your size.

For lifelong learners

Stay curious and current, learning at your own pace in plain language — no background required.

For mission-driven teams

Bring your whole team to a confident, ethical baseline, so your people can pour their energy into the mission.

The Ethical AI Foundations membership

Join Ethical AI Foundations

A membership built on our C.A.R.E. promise — so every moment is Current, Actionable, Responsible and Empowering. Finally, get good at AI without leaving your conscience at the door.

Great for Gifting
Family
You + 3 others · 4 seats
$37.48 /month/seat
Billed annually as $1,799/year — you’re saving $997 with annual
save 10% per seat
  • Everything in Individual — for 4 people (you + 3)
  • Invite members in one click via email
  • Each person gets their own login, progress & certificate
  • Save 10% vs. four individual memberships
  • Easily add more seats at the discounted rate
  • A meaningful gift for your kids, partner, or loved ones
  • 30-Day Money-Back Guarantee
Get it for your family
Team
You + 9 others · 10 seats
$33.33 /month/seat
Billed annually as $3,999/year — you’re saving $2,229 with annual
save 20% per seat
  • Everything in Individual — for 10 people (you + 9)
  • Invite your team in one click via email
  • Each person gets their own login, progress & certificate
  • Save 20% vs. ten individual memberships
  • Easily add more seats at the discounted rate
  • Bring your whole team to a confident, ethical AI baseline
  • 30-Day Money-Back Guarantee
Get it for your team
✓ 30-day money-back guarantee  ·  ✓ Every seat is a full, separate membership

If you have any questions or concerns about IWAI’s Ethical AI Foundations membership, please send us a text message, WhatsApp message or email. We’re happy to help:

Text or WhatsApp: +1 (888) 210-2282support@innovatingwithai.com

Try it for 30 days, risk-free

In your first month, come to a live training or two, do a hands-on activity and put it to work that same day, bring your real questions to an ask-us-anything session, and settle into a community of people who think about AI the way you do. Get a feel for what it’s like to build real, current skills the honest way — no hype, no pressure.

If Ethical AI Foundations isn’t right for you within the first 30 days, just let us know and we’ll refund you in full. No hoops, no hard feelings.

“What surprised me most … was how quickly I felt at home”

I realized how much I thrive … when I have others around me doing the same thing … it’s imperative to be able to bounce ideas off of them, share successes, and also to borrow some of the excitement of others’ successes.

Sarah B. IWAI student since 2025

Frequently asked questions, answered

None at all. Everything is taught in plain English and built for beginners. If you can use a web browser, you’re ready.
We built it to work on two levels. If you’re brand new, everything starts from the ground up in plain English — no jargon, no assumptions. And if you already use AI day to day, the lessons go deep enough to be genuinely useful: newer tools, sharper techniques, and the honest, ethical judgment most tutorials skip. Where it’s not designed to be a fit is the far technical end — if you’re a machine-learning engineer or an advanced AI practitioner, this won’t push your frontier. That said, plenty of experienced folks happily stick around for our grounded, values-first take on everyday AI.
Yes — every live session is recorded and added to your library, usually within a day. Watch live, catch up later, or rewatch anytime. You keep full access to the entire library for as long as your membership is active.
Live sessions generally take place on Thursdays at 1 p.m. ET, with occasional changes to other days of the week. Sessions will always be during business hours (9 a.m. to 5 p.m.) in the Eastern time zone, and each one runs about an hour. And because every session is recorded and added to your library, you never miss a thing when the timing doesn’t work.
Absolutely. We have star students all over the world — from Chicago to Madrid to Chiang Mai — and everything in the membership works for you wherever you are. Just note that our live sessions run at 1 p.m. US Eastern Time (usually Thursdays), so they can fall at awkward hours if you’re in Asia or Australia. Every session is recorded, though, so you’ll never miss out — and because our members span the globe, there’s almost always someone active in the community, around the clock.
It’s built to fit a busy life. Each month brings two live trainings (each with a hands-on activity) plus an ask-us-anything session — so a comfortable minimum to get real value is about 2–3 hours a month. Do more when you have time, less when you don’t. And since you keep access to every recording for as long as you’re a member, you can always go back and pick up where you left off.
You can get started entirely with free tools, and wherever possible we’ll show you how to do things with the free versions of the software — including lighter, cheaper AI models that use fewer resources and cost less money. Over time, most members choose to pay for a few tools they love (often around $20/month each), but that’s always your call, never a requirement. We’ll be upfront about what’s worth paying for and what isn’t.
To earn the Ethical AI Foundations Certification, you complete any six lessons — and for each one, you submit the hands-on activity for real instructor review and feedback, so you know you’re genuinely on the right path, not just watching along. You can comfortably do that in about 60 days. Once earned, post it to LinkedIn, add it to your résumé, or share it with a link — then keep it current by continuing to learn, just like professional continuing education.
The skills and strategies you’ll build here will sharpen your career readiness and AI expertise considerably, and you’ll have the opportunity to earn a certificate. That said, this isn’t a formal job-training or job-placement program. If landing traditional employment is your single most urgent priority, it’s best not to treat the membership as a substitute for dedicated job-training.
The community lives right inside our web-based learning platform, and it works a lot like a friendly Facebook or LinkedIn group — post, comment and discuss right on each lesson, leave likes and reactions, and choose to get notified about activity and events by email or text, as often (or as rarely) as you like. It’s a clean, simple space designed to cut through the noise and let you spend time with like-minded people. (It’s separate from the Slack community we use for our Flagship programs — though plenty of members happily take part in both.)
Yes — you own it all. Unlike some other companies (or the TV show Shark Tank), we never ask you to hand over any ownership, control, or stake in what you make. Our job is to be your launchpad — not to box you in or take a cut of your hard work.
Ethical AI Foundations is the accessible starting point — the fundamentals everyone needs, at a friendly price. Our Flagship programs — the AI Consultancy Project (AICP), the AI Executive System (AIEX), and the AI Founder Accelerator (AIFO) — go much deeper for entrepreneurs, executives, and founders who want advanced, hands-on training. Ethical AI Foundations is a great place to start, and a natural stepping stone if you want more later.
Always. AI changes constantly, so we add new live sessions every month and send periodic long-form “State of AI” briefings to keep you current.
No. The monthly plan renews each month, and you can cancel month-to-month anytime. The annual plan renews once a year at a lower rate; if you cancel, you keep full access through the end of your current annual period and simply aren’t renewed after that.
You can cancel anytime, right inside your account, in just a few clicks — no runaround. If you cancel within your first 30 days, you’ll get a full refund under our guarantee. If you cancel after that, we don’t offer refunds, but you’ll keep full access for the rest of your current billing cycle, and you simply won’t be billed again once that cycle ends.
Absolutely — that’s what the Family and Team packages are for. Each person gets their own login, progress tracking, and certificate.
Yes. You can pick anywhere from 4 to 9 seats on the Family plan, and scale the Team plan beyond 10 seats. Do it at checkout, or anytime afterward in your membership settings — and you’ll get the same per-seat discount on every seat you add.
Absolutely. Whichever plan you choose today, you’ll have the ability to upgrade later and add more seats at a discounted rate to share the membership with your family or team.

“I’ve been on a journey of learning AI … this just took everything to the next level”

I love the community … celebrating with each other and helping those that are not feeling the best … an educated community, really smart people, and silly people too, just like me.

Deb S. IWAI student since 2025

A better future — for you, and for everyone who counts on you.

Rob HowardRob here. 👋

AI is probably the biggest technological shift any of us will live through. But to me, that’s a distant second to the most important thing — building a better world for our loved ones and the people around us.

Getting good at AI isn’t really the goal — it’s simply the method. The goal is to give time back to the people you love, help your family and your community, and do work that genuinely makes life better. The whole reason to learn this is so you can build that better future — without becoming someone you don’t want to be along the way.

You’ve probably already gone looking for a way to do exactly that. Maybe you tried piecing it together from YouTube and ended up with 40 open tabs and no real plan. Maybe you signed up for a giant course library, or followed an “AI guru” who turned out to be yesterday’s crypto guy. All those options will drop you into a sea of content… but none of them really care.

Rob Howard with his familyAnd so, we built compassion and responsibility into every moment of this learning experience. After all, that’s how all of us want to live our lives — so it should be how we teach and learn, too, especially when the stakes are high.

That's what I try to instill in my son — both through my words and, I hope, through my example.

When every step in your learning experience is Current, Actionable, Responsible and Empowering — the four elements of our C.A.R.E. promise — everything changes. You can turn off the information firehose. You can excel at work and in your hobbies and passions. You become the calm, capable one your family and friends come to for a straight answer — and you start using this technology to make the lives around you a little better.

And you won’t be doing any of it alone. There’s a community waiting for you right now — kind, curious, level-headed people who care about the same things you do. People who want to use this stuff to build a better life, for themselves and everyone around them. And there’s room for one more.

Picture yourself three months from now.

One version of you kept waiting — closed the tab, said you’d “figure out AI eventually,” and quietly felt a little further behind each week.

The other version showed up, even imperfectly, and now you’re capable and confident: saving real time, guiding the people you love, and using AI within your own boundaries, in a way you’re proud of.

The next three months are going to pass in the blink of an eye.

So, it’s time to decide if getting good at AI — without checking your conscience at the door — is in your plan.

All I ask is that you make the choice that’s right for you — and because I know that experiencing the membership is the best way to know for sure, I’ve made your first 30 days completely risk-free. Meet your fellow students, go to a session or two, do an activity, see how it feels. If it’s not for you, a full refund is just a few clicks away. No hoops to jump through, and no hard feelings.

If now is your time, I’d be thrilled to see you inside. And if it’s not — that’s completely okay. We’ll be right here when you’re ready. Whether or not you become a member, we treat every single IWAI reader and friend with C.A.R.E.; it’s the backbone of everything we’re building. More than anything, I want you to find the AI learning home that’s truly right for you — and if that’s not us, or just not yet, I’d rather you wait than join before you’re ready.

But if you are ready to begin your Ethical AI Foundations journey, I’d be honored to be there with you. I promise to help you build a better world — for yourself, for the people you love, and for your community — and to help you step into the AI era with the confidence that you’re doing it right.

Rob Howard’s signature

— Rob HowardFounder, Innovating with AI

The Ethical AI Foundations membership

Join Ethical AI Foundations

A membership built on our C.A.R.E. promise — so every moment is Current, Actionable, Responsible and Empowering. Finally, get good at AI without leaving your conscience at the door.

Great for Gifting
Family
You + 3 others · 4 seats
$37.48 /month/seat
Billed annually as $1,799/year — you’re saving $997 with annual
save 10% per seat
  • Everything in Individual — for 4 people (you + 3)
  • Invite members in one click via email
  • Each person gets their own login, progress & certificate
  • Save 10% vs. four individual memberships
  • Easily add more seats at the discounted rate
  • A meaningful gift for your kids, partner, or loved ones
  • 30-Day Money-Back Guarantee
Get it for your family
Team
You + 9 others · 10 seats
$33.33 /month/seat
Billed annually as $3,999/year — you’re saving $2,229 with annual
save 20% per seat
  • Everything in Individual — for 10 people (you + 9)
  • Invite your team in one click via email
  • Each person gets their own login, progress & certificate
  • Save 20% vs. ten individual memberships
  • Easily add more seats at the discounted rate
  • Bring your whole team to a confident, ethical AI baseline
  • 30-Day Money-Back Guarantee
Get it for your team
✓ 30-day money-back guarantee  ·  ✓ Every seat is a full, separate membership

If you have any questions or concerns about IWAI’s Ethical AI Foundations membership, please send us a text message, WhatsApp message or email. We’re happy to help:

Text or WhatsApp: +1 (888) 210-2282support@innovatingwithai.com

“You have someone in your corner — there’s a lot of ‘it’s not just me!’ moments”

It’s really insightful. Not just going through the blueprint and the steps, but really understanding the why and the psychology … Rob really makes you feel like he is invested in your success.

Niki S. IWAI student since 2024